Ben Bergman of KPCC talks 'business for broadcast' on How To Cover Money Series 2: Tips from top journalists
For the second installment of How To Cover Money Series 2: Tips from top journalists, Ben Bergman of KPCC in Los Angeles gives us some advice on writing business for broadcast.
Bergman came to Phoenix in January for Reynolds Week, which is a bootcamp for journalists and journalism teachers to better their skills in covering money, so Micki and I sat down to get his take on business coverage.
Bergman has a lot of great advice for broadcast journalists on how to avoid bogging down scripts with too many numbers, while still making sure their stories have the details they need to be compelling and impactful.
We also discussed the emerging roles broadcast journalists have in not only knowing how to write for the airwaves, but for the web as well. Before becoming a radio journalist, Bergman interned at the New York Times so he was able to provide some unique perspective on how journalists can go about mastering both sides of storytelling.
How To Cover Money, now on SoundCloud
I'm also proud to announce, all episodes of HTCM are now available on SoundCloud, which should make things easier and more accessible for Android users. Listen to the episodes here.
Otherwise click below to hear Episode 2 of HTCM's second series. You can subscribe to our podcast and automatically get notified when a new episode is posted each week by clicking "subscribe" on iTunes.